Negative results
Have you ever watched interviews with tennis players immediately after the match?
“Well, I thought it was a good game, but at the end of the day, I thought maybe I played a bit better in the first set, but then he played a bit better in the next two sets, and, at the end of the day, he won, but it was a good game, both of us played really well, but, at the end of the day, he won.”
Yeah. That’s what writing up negative results feels like.
“Well, I thought it was a good experiment, but at the end of the day, I thought maybe it was going well at first, but then the results were all crap, and, at the end of the day, it didn’t work, but it was a good experiment, everything went really well, but at the end of the day, it didn’t work.”

Oh god... now I have to talk about it and be nice too...